A Blog Holds a Thousand Memories
Learning new things and improving myself is something I continually strive for. I enjoy sharing what little I know with others. Every time I learn something that helps me, I definitely want to document it. Here and on Medium, I write articles based on notes I make.
3 Unconventional Strategies To Woo Gen Z on Black Friday
Marketers are now trying to understand and adapt to the values of Gen Z. Traditional marketing techniques have failed with this generation because they prioritize core values over huge discounts. Marketers need to change their…
5 Digital Marketing Tips To Boost Holiday Sales of Your Small Business
Soon, the holiday season will begin. It’s time to prepare your small business for the influx of customers. To stay profitable during the busy holiday shopping season, you must promote your small business and its…
Consumers’ Algorithmic Anxiety Is Real, Can Marketers Win Their Trust Back?
In recent years, there has been a significant change in how we connect with technology. A big part of the internet experience includes prediction models. They offer suggestions for what to watch, read, buy, or…
BeReal Takes the World by Storm. What Does This Mean for Marketers?
In the first quarter of this year, BeReal had 3.3 million downloads worldwide, a 390% increase from the Q4 quarter in 2021, according to data.ai. Sensor Tower, a digital analytics platform, reported that it had 1.7…
Afraid of Raising Prices In a Tough Economy? Here’s How I’d Advise You To Communicate
The recent economic downturn has forced many brands to rethink their marketing strategy. Now more than ever, marketers need to be conscious of communicating the value brands bring to customers. A simple price increase or…
What Is Your Marketing-Influenced Customer Ratio? Find Out How Your Marketing Is Doing
People, whether in person or online, enjoy talking and sharing stories. Once you have a few visitors to your store or website, people will talk about your business more frequently than you think. A brand’s…