A Blog Holds a Thousand Memories
Learning new things and improving myself is something I continually strive for. I enjoy sharing what little I know with others. Every time I learn something that helps me, I definitely want to document it. Here and on Medium, I write articles based on notes I make.
Why You Should Stop Asking “What’s Your Budget?” in Digital Marketing
“What’s your budget?” it’s like the “How are you?” of the marketing world, except it’s not a great question to ask without the proper context. There are two common scenarios I have seen marketers usually…
Split-Test Your Way to a New Website
Are you getting ready to redesign your website? Before you jump into it, let me tell you something: you might want to split-test your way through it. I’ve seen many businesses completely redesign their website,…
3 Unconventional Strategies To Woo Gen Z on Black Friday
Marketers are now trying to understand and adapt to the values of Gen Z. Traditional marketing techniques have failed with this generation because they prioritize core values over huge discounts. Marketers need to change their…
5 Digital Marketing Tips To Boost Holiday Sales of Your Small Business
Soon, the holiday season will begin. It’s time to prepare your small business for the influx of customers. To stay profitable during the busy holiday shopping season, you must promote your small business and its…
Consumers’ Algorithmic Anxiety Is Real, Can Marketers Win Their Trust Back?
In recent years, there has been a significant change in how we connect with technology. A big part of the internet experience includes prediction models. They offer suggestions for what to watch, read, buy, or…
BeReal Takes the World by Storm. What Does This Mean for Marketers?
In the first quarter of this year, BeReal had 3.3 million downloads worldwide, a 390% increase from the Q4 quarter in 2021, according to data.ai. Sensor Tower, a digital analytics platform, reported that it had 1.7…