Product-led growth (PLG) has emerged as a successful business strategy that prioritizes the use of a product to acquire, engage, and retain customers. This essay explores the concept of product-led growth, with a particular focus…
Most of the businesses I’ve recently spoken with consider sales growth one of their top priorities for the year. Many business owners are optimistic about their expected revenue, but others aren’t. They are concerned that…
Marketers are now trying to understand and adapt to the values of Gen Z. Traditional marketing techniques have failed with this generation because they prioritize core values over huge discounts. Marketers need to change their…
Soon, the holiday season will begin. It’s time to prepare your small business for the influx of customers. To stay profitable during the busy holiday shopping season, you must promote your small business and its…
In recent years, there has been a significant change in how we connect with technology. A big part of the internet experience includes prediction models. They offer suggestions for what to watch, read, buy, or…
The recent economic downturn has forced many brands to rethink their marketing strategy. Now more than ever, marketers need to be conscious of communicating the value brands bring to customers. A simple price increase or…
Quick commerce, also known as Q-commerce, brings small quantities of goods to customers almost instantly, whenever and wherever they need them. Quick-commerce is changing the delivery landscape in our world as we are all looking…
Are you still relying on the traditional four-step marketing funnel — Awareness, Interest, Desire, and Action? Do you know the marketing funnel that you are following conceptualized in 1898? Do you think the purchase behavior…