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3 Unconventional Strategies To Woo Gen Z on Black Friday
Blog | Ecommerce

3 Unconventional Strategies To Woo Gen Z on Black Friday

ByArijit November 4, 2022November 4, 2022

Marketers are now trying to understand and adapt to the values of Gen Z. Traditional marketing techniques have failed with this generation because they prioritize core values over huge discounts. Marketers need to change their…

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5 Digital Marketing Tips To Boost Holiday Sales of Your Small Business
Blog | Ecommerce

5 Digital Marketing Tips To Boost Holiday Sales of Your Small Business

ByArijit September 23, 2022September 23, 2022

Soon, the holiday season will begin. It’s time to prepare your small business for the influx of customers. To stay profitable during the busy holiday shopping season, you must promote your small business and its…

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Consumers’ Algorithmic Anxiety Is Real, Can Marketers Win Their Trust Back?
Blog | Ecommerce

Consumers’ Algorithmic Anxiety Is Real, Can Marketers Win Their Trust Back?

ByArijit September 6, 2022September 6, 2022

In recent years, there has been a significant change in how we connect with technology. A big part of the internet experience includes prediction models. They offer suggestions for what to watch, read, buy, or…

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Afraid of Raising Prices In a Tough Economy? Here’s How I’d Advise You To Communicate
Blog | Ecommerce

Afraid of Raising Prices In a Tough Economy? Here’s How I’d Advise You To Communicate

ByArijit September 5, 2022September 5, 2022

The recent economic downturn has forced many brands to rethink their marketing strategy. Now more than ever, marketers need to be conscious of communicating the value brands bring to customers. A simple price increase or…

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Impressive Fast Delivery Changing the Way To Do Business Online
Blog | Ecommerce

Impressive Fast Delivery Changing the Way To Do Business Online

ByArijit December 16, 2021December 16, 2021

Quick commerce, also known as Q-commerce, brings small quantities of goods to customers almost instantly, whenever and wherever they need them. Quick-commerce is changing the delivery landscape in our world as we are all looking…

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How To Improve Your Ecommerce Sales Funnel and Drive Growth
Blog | Ecommerce

How To Improve Your Ecommerce Sales Funnel and Drive Growth

ByArijit November 18, 2021November 18, 2021

Are you still relying on the traditional four-step marketing funnel — Awareness, Interest, Desire, and Action? Do you know the marketing funnel that you are following conceptualized in 1898? Do you think the purchase behavior…

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