Private Label Products Not Doing Well Despite Inflation! Gen Z’s Value-Driven Purchases Changing the Retail Landscape

Private label products succeeded in gaining market share during the early 1990s and 2000s recessions that followed the dot.com bust and 9/11. During inflation, customers flock to private label products to save money. In the…

In Client Service, Here’s How I Use Empathy. We Understand That Our Clients Have Needs, and We Are Here To Help Them

Empathy stems from understanding – knowing what others are going through, their pains, and their thoughts. Empathy is more than just reacting to their situation; it is seeing yourself in those similar situations. As consultants,…

A Deepfake Marketing Strategy Resulted in a Million Interactions in One Day, Changing the Face of Marketing

Deepfakes are manipulated videos or audio, often by changing a face, the words said, or the language spoken. Everything up until this point had been semi-automatic post-processing (mainly in cinematography). Face-swapping technology, which used to…

For Many Business Owners Paid Ads Aren’t As Profitable as They Once Were. What Can You Do About It That Won’t Cost You a Fortune?

Profitably finding new customers is one of the most challenging aspects of online businesses. It’s time to rethink how you’re approaching it. We’ve seen a huge increase in new advertisers online since the pandemic, but…