In e-commerce, making adjustments to messaging and imaging can often yield better results than making extensive development and UX changes, unless the UX is exceptionally poor. This is because images are more likely to be…
In 2007, when Steve Jobs unveiled the first iPhone, he emphasized how it “fits beautifully in the palm of your hand”. The original concept was an “iPod phone” designed to combine the functionalities of a…
A marketer needs to determine what they want their videos to accomplish. There are three main directions for video marketing. 1) Focus on the problem your current customers are having. 2) Attract brand-new visitors to complete…
Every brand starts from an idea shaped by identity, culture, and competitive environment. It’s important to remember that your company is so much more than the logo on your business card. A brand gets its…
Private label products succeeded in gaining market share during the early 1990s and 2000s recessions that followed the dot.com bust and 9/11. During inflation, customers flock to private label products to save money. In the…
With the rise of e-commerce, small business owners are faced with a new challenge – Customer Acquisition Costs. This is the cost of getting a new customer to purchase their product. The higher the customer…
Ever think about your branding? Branding is the key to success. It doesn’t matter how good your product is, if it doesn’t match your brand, it won’t be successful. If customers visit your social media…
Empathy stems from understanding – knowing what others are going through, their pains, and their thoughts. Empathy is more than just reacting to their situation; it is seeing yourself in those similar situations. As consultants,…
Several businesses mine large datasets to find answers to their consumers’ behavior. However, the data can only explain previous behavior. The economic climate, customers’ underlying attitudes, and motives are continually evolving. The past data is…
Deepfakes are manipulated videos or audio, often by changing a face, the words said, or the language spoken. Everything up until this point had been semi-automatic post-processing (mainly in cinematography). Face-swapping technology, which used to…