Paid Media Marketing

Google Marketing Live 2023, held on May 23, 2023, was a highly anticipated event for digital marketers, with a focus on AI. The event unveiled new generative AI features for Google Ads, Performance Max, and…

“What’s your budget?” it’s like the “How are you?” of the marketing world, except it’s not a great question to ask without the proper context. There are two common scenarios I have seen marketers usually…