In the fast-paced world of online retail, standing out from the competition is crucial to success. While having a great product and a user-friendly website are essential, reaching your target audience effectively can be a…
Google Marketing Live 2023, held on May 23, 2023, was a highly anticipated event for digital marketers, with a focus on AI. The event unveiled new generative AI features for Google Ads, Performance Max, and…
“What’s your budget?” it’s like the “How are you?” of the marketing world, except it’s not a great question to ask without the proper context. There are two common scenarios I have seen marketers usually…