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Maximizing Your Online Retail Business with Google Ads: Cost and Benefits Explained
Paid Media Marketing

Maximizing Your Online Retail Business with Google Ads: Cost and Benefits Explained

ByArijit August 22, 2023August 22, 2023

In the fast-paced world of online retail, standing out from the competition is crucial to success. While having a great product and a user-friendly website are essential, reaching your target audience effectively can be a…

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Google Ads Takes a Mind-Blowing Leap into the Future with AI: Prepare to Be Amazed
Blog | Paid Media Marketing

Google Ads Takes a Mind-Blowing Leap into the Future with AI: Prepare to Be Amazed

ByArijit May 24, 2023May 24, 2023

Google Marketing Live 2023, held on May 23, 2023, was a highly anticipated event for digital marketers, with a focus on AI. The event unveiled new generative AI features for Google Ads, Performance Max, and…

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Why You Should Stop Asking “What’s Your Budget?” in Digital Marketing
Blog | Paid Media Marketing

Why You Should Stop Asking “What’s Your Budget?” in Digital Marketing

ByArijit March 11, 2023March 11, 2023

“What’s your budget?” it’s like the “How are you?” of the marketing world, except it’s not a great question to ask without the proper context. There are two common scenarios I have seen marketers usually…

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