In 2007, when Steve Jobs unveiled the first iPhone, he emphasized how it “fits beautifully in the palm of your hand”. The original concept was an “iPod phone” designed to combine the functionalities of a…
Google Marketing Live 2023, held on May 23, 2023, was a highly anticipated event for digital marketers, with a focus on AI. The event unveiled new generative AI features for Google Ads, Performance Max, and…
Most of the businesses I’ve recently spoken with consider sales growth one of their top priorities for the year. Many business owners are optimistic about their expected revenue, but others aren’t. They are concerned that…
“What’s your budget?” it’s like the “How are you?” of the marketing world, except it’s not a great question to ask without the proper context. There are two common scenarios I have seen marketers usually…
Are you getting ready to redesign your website? Before you jump into it, let me tell you something: you might want to split-test your way through it. I’ve seen many businesses completely redesign their website,…
I had a fantastic year of reading in 2022. I read a wide range of books that kept me engaged and entertained, and I learned a lot from each one. Here are the top 5…
Last year this time, my family and I were settling back into our lives in Hyderabad after a trip to our native city of Kolkata. It was hectic, but we were excited to be back…
Thanksgiving weekend is the traditional start of the holiday shopping season. Black Friday and Cyber Monday serve as enticing advertising hooks for retailers to boost the Christmas shopping market. In today’s newsletter, I’ll focus on…
Strategic thinking is a key skill for leaders. When I first became a leader, I often dealt with tactical challenges and had little time to think. I’ve seen other young leaders go through the same…
Organizational culture is a tricky thing. The motivations behind it aren’t always obvious, but there are usually some common themes. In this week’s newsletter, I’ll look at some observations I’ve made over the years and…