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Arijit Dutta

Author: Arijit Dutta

Arijit, a seasoned marketing professional with over a decade of experience, is your go-to expert for managing brands and marketing communications online. With a passion for developing strategic and integrated brand strategies, Arijit excels at creating high-converting online marketing plans that drive growth and achieve business goals.
Insights / Paid Media Marketing

Maximizing Your Online Retail Business with Google Ads: Cost and Benefits Explained

ByArijit Dutta August 22, 2023September 2, 2024

In the fast-paced world of online retail, standing out from the competition is crucial to success….

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Microblog

An Imaginary Dialogue With Steve Jobs Unveiling the 4 Reasons Why Most Products Fail – You Won’t Believe Number Four!

ByArijit Dutta June 6, 2023September 2, 2024

In the vivid world of dreams, I found myself engaged in a captivating dialogue with none…

Read More An Imaginary Dialogue With Steve Jobs Unveiling the 4 Reasons Why Most Products Fail – You Won’t Believe Number Four!Continue

Microblog

Why YouTube is the Ultimate Advertising Goldmine You’re Overlooking – It’s Time to Take Notice!

ByArijit Dutta June 5, 2023September 2, 2024

I believe that many businesses are missing out on a great advertising opportunity by not focusing…

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Newsletter

#28 – Unlock Success with Expectation Management and Charlie Munger’s Inversion Principle

ByArijit Dutta June 4, 2023March 18, 2025

This week, let’s dive right into some personal experiences that have shaped my perspective on effective…

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Newsletter

#27 – Navigating the Ever-Changing Landscape of Digital Marketing

ByArijit Dutta May 28, 2023March 18, 2025

Hey there, This week, I’ll be discussing how to navigate the ever-changing landscape of digital marketing….

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Book Notes

The Making of a Manager: What to Do When Everyone Looks to You

ByArijit Dutta May 27, 2023May 27, 2023

🚀 The Book in 3 Sentences The real essence of management lies in building a team…

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Ecommerce / Insights

The Power of Product-Led Growth: Creating Habits through the Hook Framework

ByArijit Dutta May 26, 2023May 26, 2023

Product-led growth (PLG) has emerged as a successful business strategy that prioritizes the use of a…

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Microblog

Optimizing Messaging and Images for E-commerce CRO

ByArijit Dutta May 25, 2023

In e-commerce, making adjustments to messaging and imaging can often yield better results than making extensive…

Read More Optimizing Messaging and Images for E-commerce CROContinue

Microblog

The Importance of MVP and Agility in Business Success

ByArijit Dutta May 25, 2023May 25, 2023

In 2007, when Steve Jobs unveiled the first iPhone, he emphasized how it “fits beautifully in…

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Insights / Paid Media Marketing

Google Ads Takes a Mind-Blowing Leap into the Future with AI: Prepare to Be Amazed

ByArijit Dutta May 24, 2023May 24, 2023

Google Marketing Live 2023, held on May 23, 2023, was a highly anticipated event for digital…

Read More Google Ads Takes a Mind-Blowing Leap into the Future with AI: Prepare to Be AmazedContinue

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