In the fast-paced world of online retail, standing out from the competition is crucial to success. While having a great product and a user-friendly website are essential, reaching your target audience effectively can be a…
In the vivid world of dreams, I found myself engaged in a captivating dialogue with none other than the legendary expert in products himself, Steve Jobs. As we delved into the complexities of why products…
I believe that many businesses are missing out on a great advertising opportunity by not focusing on YouTube. It’s interesting to see how brands readily jump into advertising on Facebook, Twitter, TikTok, and Instagram, but…
🚀 The Book in 3 Sentences The real essence of management lies in building a team Good meetings are straightforward, informative, and efficient Trusting your team members and finding the balance is essential ✍️ My…
Product-led growth (PLG) has emerged as a successful business strategy that prioritizes the use of a product to acquire, engage, and retain customers. This essay explores the concept of product-led growth, with a particular focus…
In e-commerce, making adjustments to messaging and imaging can often yield better results than making extensive development and UX changes, unless the UX is exceptionally poor. This is because images are more likely to be…
In 2007, when Steve Jobs unveiled the first iPhone, he emphasized how it “fits beautifully in the palm of your hand”. The original concept was an “iPod phone” designed to combine the functionalities of a…
Google Marketing Live 2023, held on May 23, 2023, was a highly anticipated event for digital marketers, with a focus on AI. The event unveiled new generative AI features for Google Ads, Performance Max, and…
Most of the businesses I’ve recently spoken with consider sales growth one of their top priorities for the year. Many business owners are optimistic about their expected revenue, but others aren’t. They are concerned that…
“What’s your budget?” it’s like the “How are you?” of the marketing world, except it’s not a great question to ask without the proper context. There are two common scenarios I have seen marketers usually…