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Why You Should Stop Asking “What’s Your Budget?” in Digital Marketing
Blog | Paid Media Marketing

Why You Should Stop Asking “What’s Your Budget?” in Digital Marketing

ByArijit March 11, 2023March 11, 2023

“What’s your budget?” it’s like the “How are you?” of the marketing world, except it’s not a great question to ask without the proper context. There are two common scenarios I have seen marketers usually…

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Split-Test Your Way to a New Website
Blog | Website UI/UX

Split-Test Your Way to a New Website

ByArijit March 5, 2023March 5, 2023

Are you getting ready to redesign your website? Before you jump into it, let me tell you something: you might want to split-test your way through it. I’ve seen many businesses completely redesign their website,…

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#22 – Books I Read in 2022
Newsletter

#22 – Books I Read in 2022

ByArijit December 27, 2022January 3, 2023

I had a fantastic year of reading in 2022. I read a wide range of books that kept me engaged and entertained, and I learned a lot from each one. Here are the top 5…

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#21 – Personal Annual Review 2022
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#21 – Personal Annual Review 2022

ByArijit December 21, 2022January 3, 2023

Last year this time, my family and I were settling back into our lives in Hyderabad after a trip to our native city of Kolkata. It was hectic, but we were excited to be back…

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#20 – Beyond the Wrapping Paper and Ribbons
Newsletter

#20 – Beyond the Wrapping Paper and Ribbons

ByArijit November 28, 2022January 3, 2023

Thanksgiving weekend is the traditional start of the holiday shopping season. Black Friday and Cyber Monday serve as enticing advertising hooks for retailers to boost the Christmas shopping market. In today’s newsletter, I’ll focus on…

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#19 – Strategic Thinking
Newsletter

#19 – Strategic Thinking

ByArijit November 21, 2022January 3, 2023

Strategic thinking is a key skill for leaders. When I first became a leader, I often dealt with tactical challenges and had little time to think. I’ve seen other young leaders go through the same…

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#18 – Organizational Culture
Newsletter

#18 – Organizational Culture

ByArijit November 14, 2022January 3, 2023

Organizational culture is a tricky thing. The motivations behind it aren’t always obvious, but there are usually some common themes. In this week’s newsletter, I’ll look at some observations I’ve made over the years and…

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3 Unconventional Strategies To Woo Gen Z on Black Friday
Blog | Ecommerce

3 Unconventional Strategies To Woo Gen Z on Black Friday

ByArijit November 4, 2022November 4, 2022

Marketers are now trying to understand and adapt to the values of Gen Z. Traditional marketing techniques have failed with this generation because they prioritize core values over huge discounts. Marketers need to change their…

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#17 – Lazy Ants
Newsletter

#17 – Lazy Ants

ByArijit October 31, 2022January 3, 2023

Hi there, hope you’re doing well. My previous newsletter article discussed leadership styles and adopting one that will empower your team and inspire them to innovate. Did you read it? Tried to put it into practice? if Yes,…

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Newsletter

#16 – Modern Leaders Can Not Be Autocrats

ByArijit October 17, 2022January 3, 2023

This weekend I was thinking about leadership styles that I see in my work and around. In 1939, a team of researchers under the direction of psychologist Kurt Lewin set out to categorize several leadership…

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