“What’s your budget?” it’s like the “How are you?” of the marketing world, except it’s not a great question to ask without the proper context. There are two common scenarios I have seen marketers usually…
Are you getting ready to redesign your website? Before you jump into it, let me tell you something: you might want to split-test your way through it. I’ve seen many businesses completely redesign their website,…
I had a fantastic year of reading in 2022. I read a wide range of books that kept me engaged and entertained, and I learned a lot from each one. Here are the top 5…
Last year this time, my family and I were settling back into our lives in Hyderabad after a trip to our native city of Kolkata. It was hectic, but we were excited to be back…
Thanksgiving weekend is the traditional start of the holiday shopping season. Black Friday and Cyber Monday serve as enticing advertising hooks for retailers to boost the Christmas shopping market. In today’s newsletter, I’ll focus on…
Strategic thinking is a key skill for leaders. When I first became a leader, I often dealt with tactical challenges and had little time to think. I’ve seen other young leaders go through the same…
Organizational culture is a tricky thing. The motivations behind it aren’t always obvious, but there are usually some common themes. In this week’s newsletter, I’ll look at some observations I’ve made over the years and…
Marketers are now trying to understand and adapt to the values of Gen Z. Traditional marketing techniques have failed with this generation because they prioritize core values over huge discounts. Marketers need to change their…
Hi there, hope you’re doing well. My previous newsletter article discussed leadership styles and adopting one that will empower your team and inspire them to innovate. Did you read it? Tried to put it into practice? if Yes,…
This weekend I was thinking about leadership styles that I see in my work and around. In 1939, a team of researchers under the direction of psychologist Kurt Lewin set out to categorize several leadership…