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Arijit Dutta

Thought Leadership by Arijit Dutta

Insights / Paid Media Marketing

Google Ads Takes a Mind-Blowing Leap into the Future with AI: Prepare to Be Amazed

ByArijit Dutta May 24, 2023May 24, 2023

Google Marketing Live 2023, held on May 23, 2023, was a highly anticipated event for digital…

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Insights

How I Believe LLMs and LAMs Will Transform the Future of Business Operations

ByArijit Dutta August 27, 2024September 2, 2024

We are in an era of rapid digital transformation where artificial intelligence is fundamentally and permanently…

Read More How I Believe LLMs and LAMs Will Transform the Future of Business OperationsContinue

Ecommerce / Insights

Prime Day 2024: My Deep Dive as a Digital Marketer

ByArijit Dutta July 25, 2024September 2, 2024

As a digital strategist, Prime Day is like a yearly crystal ball for me, offering a…

Read More Prime Day 2024: My Deep Dive as a Digital MarketerContinue

Ecommerce / Insights

Winning Strategies to Drive Incremental Sales for Online Businesses

ByArijit Dutta July 17, 2024September 2, 2024

Do you run online advertisements for your business? Chances are, you are wasting your marketing budget…

Read More Winning Strategies to Drive Incremental Sales for Online BusinessesContinue

Insights / Paid Media Marketing

My Top Revelations on AI-Powered Ads from Google Marketing Live 2024

ByArijit Dutta May 24, 2024September 2, 2024

This year, Google Marketing Live (GML) was on Tuesday, May 21, 2024. Unlike any previous year,…

Read More My Top Revelations on AI-Powered Ads from Google Marketing Live 2024Continue

Insights / Paid Media Marketing

Maximizing Your Online Retail Business with Google Ads: Cost and Benefits Explained

ByArijit Dutta August 22, 2023September 2, 2024

In the fast-paced world of online retail, standing out from the competition is crucial to success….

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Microblog

An Imaginary Dialogue With Steve Jobs Unveiling the 4 Reasons Why Most Products Fail – You Won’t Believe Number Four!

ByArijit Dutta June 6, 2023September 2, 2024

In the vivid world of dreams, I found myself engaged in a captivating dialogue with none…

Read More An Imaginary Dialogue With Steve Jobs Unveiling the 4 Reasons Why Most Products Fail – You Won’t Believe Number Four!Continue

Microblog

Why YouTube is the Ultimate Advertising Goldmine You’re Overlooking – It’s Time to Take Notice!

ByArijit Dutta June 5, 2023September 2, 2024

I believe that many businesses are missing out on a great advertising opportunity by not focusing…

Read More Why YouTube is the Ultimate Advertising Goldmine You’re Overlooking – It’s Time to Take Notice!Continue

Ecommerce / Insights

The Power of Product-Led Growth: Creating Habits through the Hook Framework

ByArijit Dutta May 26, 2023May 26, 2023

Product-led growth (PLG) has emerged as a successful business strategy that prioritizes the use of a…

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Microblog

Optimizing Messaging and Images for E-commerce CRO

ByArijit Dutta May 25, 2023

In e-commerce, making adjustments to messaging and imaging can often yield better results than making extensive…

Read More Optimizing Messaging and Images for E-commerce CROContinue

Microblog

The Importance of MVP and Agility in Business Success

ByArijit Dutta May 25, 2023May 25, 2023

In 2007, when Steve Jobs unveiled the first iPhone, he emphasized how it “fits beautifully in…

Read More The Importance of MVP and Agility in Business SuccessContinue

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