BeReal Takes the World by Storm. What Does This Mean for Marketers?
In the first quarter of this year, BeReal had 3.3 million downloads worldwide, a 390% increase…
Afraid of Raising Prices In a Tough Economy? Here’s How I’d Advise You To Communicate
The recent economic downturn has forced many brands to rethink their marketing strategy. Now more than…
The 4 Pillars That Make a Successful Brand’s Origin Story
Every brand starts from an idea shaped by identity, culture, and competitive environment. It’s important to…
Private Label Products Not Doing Well Despite Inflation! Gen Z’s Value-Driven Purchases Changing the Retail Landscape
Private label products succeeded in gaining market share during the early 1990s and 2000s recessions that…
Two Reasons That Might Be Contributing to High Customer Acquisition Costs (CAC) for Your Business
With the rise of e-commerce, small business owners are faced with a new challenge – Customer…
Is Your Branding Visually Scattered? Create It Cohesive Using The Tips Mentioned
Ever think about your branding? Branding is the key to success. It doesn’t matter how good…
In Client Service, Here’s How I Use Empathy. We Understand That Our Clients Have Needs, and We Are Here To Help Them
Empathy stems from understanding – knowing what others are going through, their pains, and their thoughts….
Are Consumer Behavior Metrics Unreliable Indicators of Future Trends?
Several businesses mine large datasets to find answers to their consumers’ behavior. However, the data can…
A Deepfake Marketing Strategy Resulted in a Million Interactions in One Day, Changing the Face of Marketing
Deepfakes are manipulated videos or audio, often by changing a face, the words said, or the…
Why Do We Love Brands? Joan Khoury explained the technique of building lovable brands
Almost from the time we are born, we learn who we are by our reflection in…