With the rise of e-commerce, small business owners are faced with a new challenge – Customer Acquisition Costs. This is the cost of getting a new customer to purchase their product. The higher the customer…
Ever think about your branding? Branding is the key to success. It doesn’t matter how good your product is, if it doesn’t match your brand, it won’t be successful. If customers visit your social media…
Empathy stems from understanding – knowing what others are going through, their pains, and their thoughts. Empathy is more than just reacting to their situation; it is seeing yourself in those similar situations. As consultants,…
Several businesses mine large datasets to find answers to their consumers’ behavior. However, the data can only explain previous behavior. The economic climate, customers’ underlying attitudes, and motives are continually evolving. The past data is…
Deepfakes are manipulated videos or audio, often by changing a face, the words said, or the language spoken. Everything up until this point had been semi-automatic post-processing (mainly in cinematography). Face-swapping technology, which used to…
Almost from the time we are born, we learn who we are by our reflection in the thoughts of others. We form an image of the type of person we believe we are. As we…
Profitably finding new customers is one of the most challenging aspects of online businesses. It’s time to rethink how you’re approaching it. We’ve seen a huge increase in new advertisers online since the pandemic, but…
People, whether in person or online, enjoy talking and sharing stories. Once you have a few visitors to your store or website, people will talk about your business more frequently than you think. A brand’s…
Shopping was social activity before the pandemic. People used to enjoy going to the mall with their friends or family regularly. Shopping moved online as the pandemic spread, and socializing was replaced by social distancing….
Employees don’t perform at their highest cognitive levels when they believe there is a price to being who they are because their leaders can’t be trusted to build inclusive cultures. They continue to function from…