#19 – Strategic Thinking
Strategic thinking is a key skill for leaders. When I first became a leader, I often…
#18 – Organizational Culture
Organizational culture is a tricky thing. The motivations behind it aren’t always obvious, but there are…
3 Unconventional Strategies To Woo Gen Z on Black Friday
Marketers are now trying to understand and adapt to the values of Gen Z. Traditional marketing…
#17 – Lazy Ants
Hi there, hope you’re doing well. My previous newsletter article discussed leadership styles and adopting one that will…
#16 – Modern Leaders Can Not Be Autocrats
This weekend I was thinking about leadership styles that I see in my work and around….
5 Digital Marketing Tips To Boost Holiday Sales of Your Small Business
Soon, the holiday season will begin. It’s time to prepare your small business for the influx…
Consumers’ Algorithmic Anxiety Is Real, Can Marketers Win Their Trust Back?
In recent years, there has been a significant change in how we connect with technology. A…
Choosing What Story To Tell Is the Hardest Part of Using Video for Marketing
A marketer needs to determine what they want their videos to accomplish. There are three main…
BeReal Takes the World by Storm. What Does This Mean for Marketers?
In the first quarter of this year, BeReal had 3.3 million downloads worldwide, a 390% increase…
Afraid of Raising Prices In a Tough Economy? Here’s How I’d Advise You To Communicate
The recent economic downturn has forced many brands to rethink their marketing strategy. Now more than…