Marketers are now trying to understand and adapt to the values of Gen Z. Traditional marketing techniques have failed with this generation because they prioritize core values over huge discounts. Marketers need to change their…
Hi there, hope you’re doing well. My previous newsletter article discussed leadership styles and adopting one that will empower your team and inspire them to innovate. Did you read it? Tried to put it into practice? if Yes,…
This weekend I was thinking about leadership styles that I see in my work and around. In 1939, a team of researchers under the direction of psychologist Kurt Lewin set out to categorize several leadership…
Soon, the holiday season will begin. It’s time to prepare your small business for the influx of customers. To stay profitable during the busy holiday shopping season, you must promote your small business and its…
In recent years, there has been a significant change in how we connect with technology. A big part of the internet experience includes prediction models. They offer suggestions for what to watch, read, buy, or…
A marketer needs to determine what they want their videos to accomplish. There are three main directions for video marketing. 1) Focus on the problem your current customers are having. 2) Attract brand-new visitors to complete…
In the first quarter of this year, BeReal had 3.3 million downloads worldwide, a 390% increase from the Q4 quarter in 2021, according to data.ai. Sensor Tower, a digital analytics platform, reported that it had 1.7…
The recent economic downturn has forced many brands to rethink their marketing strategy. Now more than ever, marketers need to be conscious of communicating the value brands bring to customers. A simple price increase or…
Every brand starts from an idea shaped by identity, culture, and competitive environment. It’s important to remember that your company is so much more than the logo on your business card. A brand gets its…
Private label products succeeded in gaining market share during the early 1990s and 2000s recessions that followed the dot.com bust and 9/11. During inflation, customers flock to private label products to save money. In the…