Google Ads Takes a Mind-Blowing Leap into the Future with AI: Prepare to Be Amazed
Google Marketing Live 2023, held on May 23, 2023, was a highly anticipated event for digital…
How I Do Strategic Planning (a Blueprint To Unlock Ecommerce Success)
Most of the businesses I’ve recently spoken with consider sales growth one of their top priorities…
Why You Should Stop Asking “What’s Your Budget?” in Digital Marketing
“What’s your budget?” it’s like the “How are you?” of the marketing world, except it’s not…
Split-Test Your Way to a New Website
Are you getting ready to redesign your website? Before you jump into it, let me tell…
3 Unconventional Strategies To Woo Gen Z on Black Friday
Marketers are now trying to understand and adapt to the values of Gen Z. Traditional marketing…
5 Digital Marketing Tips To Boost Holiday Sales of Your Small Business
Soon, the holiday season will begin. It’s time to prepare your small business for the influx…
Consumers’ Algorithmic Anxiety Is Real, Can Marketers Win Their Trust Back?
In recent years, there has been a significant change in how we connect with technology. A…
Choosing What Story To Tell Is the Hardest Part of Using Video for Marketing
A marketer needs to determine what they want their videos to accomplish. There are three main…
BeReal Takes the World by Storm. What Does This Mean for Marketers?
In the first quarter of this year, BeReal had 3.3 million downloads worldwide, a 390% increase…
Afraid of Raising Prices In a Tough Economy? Here’s How I’d Advise You To Communicate
The recent economic downturn has forced many brands to rethink their marketing strategy. Now more than…