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Ecommerce / Insights

Prime Day 2024: My Deep Dive as a Digital Marketer

ByArijit Dutta July 25, 2024September 2, 2024

As a digital strategist, Prime Day is like a yearly crystal ball for me, offering a…

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Ecommerce / Insights

Winning Strategies to Drive Incremental Sales for Online Businesses

ByArijit Dutta July 17, 2024September 2, 2024

Do you run online advertisements for your business? Chances are, you are wasting your marketing budget…

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Ecommerce / Insights

The Power of Product-Led Growth: Creating Habits through the Hook Framework

ByArijit Dutta May 26, 2023May 26, 2023

Product-led growth (PLG) has emerged as a successful business strategy that prioritizes the use of a…

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Ecommerce / Insights

How I Do Strategic Planning (a Blueprint To Unlock Ecommerce Success)

ByArijit Dutta March 27, 2023March 27, 2023

Most of the businesses I’ve recently spoken with consider sales growth one of their top priorities…

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Ecommerce / Insights

3 Unconventional Strategies To Woo Gen Z on Black Friday

ByArijit Dutta November 4, 2022November 4, 2022

Marketers are now trying to understand and adapt to the values of Gen Z. Traditional marketing…

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Ecommerce / Insights

5 Digital Marketing Tips To Boost Holiday Sales of Your Small Business

ByArijit Dutta September 23, 2022September 23, 2022

Soon, the holiday season will begin. It’s time to prepare your small business for the influx…

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Ecommerce / Insights

Consumers’ Algorithmic Anxiety Is Real, Can Marketers Win Their Trust Back?

ByArijit Dutta September 6, 2022September 6, 2022

In recent years, there has been a significant change in how we connect with technology. A…

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Ecommerce / Insights

Afraid of Raising Prices In a Tough Economy? Here’s How I’d Advise You To Communicate

ByArijit Dutta September 5, 2022September 5, 2022

The recent economic downturn has forced many brands to rethink their marketing strategy. Now more than…

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Ecommerce / Insights

Impressive Fast Delivery Changing the Way To Do Business Online

ByArijit Dutta December 16, 2021December 16, 2021

Quick commerce, also known as Q-commerce, brings small quantities of goods to customers almost instantly, whenever…

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Ecommerce / Insights

How To Improve Your Ecommerce Sales Funnel and Drive Growth

ByArijit Dutta November 18, 2021November 18, 2021

Are you still relying on the traditional four-step marketing funnel — Awareness, Interest, Desire, and Action?…

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