Are Consumer Behavior Metrics Unreliable Indicators of Future Trends?
Several businesses mine large datasets to find answers to their consumers’ behavior. However, the data can…
A Deepfake Marketing Strategy Resulted in a Million Interactions in One Day, Changing the Face of Marketing
Deepfakes are manipulated videos or audio, often by changing a face, the words said, or the…
Why Do We Love Brands? Joan Khoury explained the technique of building lovable brands
Almost from the time we are born, we learn who we are by our reflection in…
For Many Business Owners Paid Ads Aren’t As Profitable as They Once Were. What Can You Do About It That Won’t Cost You a Fortune?
Profitably finding new customers is one of the most challenging aspects of online businesses. It’s time…
By 2028, the Social Commerce Market Is Estimated To Be Valued at More Than $3 Trillion, Making It Indispensable for Brands To Build Customer Relationships
Shopping was social activity before the pandemic. People used to enjoy going to the mall with…
In Your Organization, How Do You Foster Collaboration and Innovation? The Key, According to Timothy Clark, Is To Encourage Psychological Safety.
Employees don’t perform at their highest cognitive levels when they believe there is a price to…