A Blog Holds a Thousand Memories
Learning new things and improving myself is something I continually strive for. I enjoy sharing what little I know with others. Every time I learn something that helps me, I definitely want to document it. Here and on Medium, I write articles based on notes I make.
The Power of Product-Led Growth: Creating Habits through the Hook Framework
Product-led growth (PLG) has emerged as a successful business strategy that prioritizes the use of a product to acquire, engage, and retain customers. This essay explores the concept of product-led growth, with a particular focus…
Google Ads Takes a Mind-Blowing Leap into the Future with AI: Prepare to Be Amazed
Google Marketing Live 2023, held on May 23, 2023, was a highly anticipated event for digital marketers, with a focus on AI. The event unveiled new generative AI features for Google Ads, Performance Max, and…
How I Do Strategic Planning (a Blueprint To Unlock Ecommerce Success)
Most of the businesses I’ve recently spoken with consider sales growth one of their top priorities for the year. Many business owners are optimistic about their expected revenue, but others aren’t. They are concerned that…
Why You Should Stop Asking “What’s Your Budget?” in Digital Marketing
“What’s your budget?” it’s like the “How are you?” of the marketing world, except it’s not a great question to ask without the proper context. There are two common scenarios I have seen marketers usually…
Split-Test Your Way to a New Website
Are you getting ready to redesign your website? Before you jump into it, let me tell you something: you might want to split-test your way through it. I’ve seen many businesses completely redesign their website,…
3 Unconventional Strategies To Woo Gen Z on Black Friday
Marketers are now trying to understand and adapt to the values of Gen Z. Traditional marketing techniques have failed with this generation because they prioritize core values over huge discounts. Marketers need to change their…